Specialized in Digital Marketing

Course Instructors Transorze Solutions Athulya parvathy

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Course Overview

Schedule of Classes

Start Date & End Date

Mar 08 2024 - May 19 2024

Course Curriculum

1 Subject

Specialized in Digital Marketing

11 Exercises • 190 Learning Materials

Introduction To The Course & Basics Of Digital Marketing

Introduction of Digital Marketing

PPT

Content Marketing

Introduction of Blogging

External Link

Content Marketing

External Link

Types of Content writing

Why use content marketing?

Powerful Free Tools To Level Up Your Writing Skills

How to create an account in blogger

External Link

How to create a blog post & post settings

External Link

Top 10 Blogging Ideas for Starting a Blog

What is blogging?

Blog Types

Elements

Perfect Blog Structure

How to find blog topic ideas?

Blog Creation

Blog settings - I

Blog setting - II

Blog Setting - III

Blogger Customize Settings - I

Blogger Customized Setting - II

Blogging Customized Setting - III

Steps for Creating a Proper Blog Post Structure

How to Start Blogging?

Blogging Strategy

Blogging tools

Blog

Exercise

Content Marketing

Exercise

Email Marketing

What is email marketing , Its Key Components

Email Marketing Introduction

External Link

Best Free Emailmarketing Apps

How to create a Regular Email Campaign in Benchmark Email

External Link

Email Marketing - Uses ,types and example

How to get started with Email Marketing

External Link

How to do Email marketing successfully

Understanding your Email Marketing Reports

External Link

Understanding your Email Marketing Reports

How to Create an Email Campaign in Sendpulse

How to Analyze Emails with SendPulse

Mail Chimp - Email Marketing

External Link

Email Hunting / Scraping

PDF

Email Marketing

Exercise

Social Media Marketing

What Is Social Media Marketing (SMM)?

PDF

Why Is Social Media Marketing (SMM) So Powerful?

How Social Media Marketing (SMM) Works ?

Advantages and Disadvantages of Social Media Marketing (SMM)

Social Media Marketing Goals

SM Demographics

Social Media Marketing Introduction

External Link

Hootsuite

PDF

How to get trap your website for sm platform

External Link

Meta - Facebook

What is Facebook? What's the difference between Page and Groups

How to create a Facebook Business Page

How to delete a Facebook Page

What Is Meta Business Suite and How Does It Work?

Difference Between Profile, Page & Groups

External Link

Meta Business Suite

External Link

Meta Business Suite vs. Facebook Business Manager

Hashtag Finder

External Link

Create Facebook and Instagram Ads

Facebook Marketplace

Advantages of Facebook Marketplace for businesses

How does Facebook Marketplace work?

How to set up a Facebook Marketplace account

How to sell on Facebook Marketplace as a business

Advertise on the Facebook Marketplace

How do I see my listings on Facebook Marketplace?

Deleting Facebook Marketplace Ads

Facebook Ads

How to Run Facebook Ads -I

How to Run Facebook Ads -II

Facebook Ads Cost

How to Create Facebook Ads

How to link a Facebook page to Instagram

External Link

Objectives of Facebook Ads

External Link

FB Marketplace & how to use it

External Link

Facebook Ads

External Link

Meta - Facebook

Exercise

Meta - Instagram

Instagram Introduction

External Link

Introduction

Personal Instagram Accounts Vs Business Instagram Accounts

Instagram Account Creation

Convert an Instagram Personal profile to a Business profile

Convert an Instagram Personal profile to a Business profile - I

How to optimize your Instagram profile

External Link

Instagram profile type

Optimize Your Instagram Profile & Posts

Optimize Your Instagram Profile & Posts - I

Optimize Your Instagram Profile & Posts - II

Instagram Insights

External Link

Hashtages

Instagram Hashtag

External Link

Insights on social media platforms

Instagram Reels

Instagram Algorithms

Instagram Algorithm

External Link

Instagram Ads

Advertise on Instagram: setting up an ad step-by-step

Meta - Instagram

Exercise

Youtube Marketing

An introduction to Youtube

Introduction of Youtube

External Link

Creation and Optimization of Youtube Channel

Creation and Optimization of Youtube Channel - I

Creation and Optimization of Youtube Channel - II

Tips and Warnings

How to upload videos on YouTube

External Link

YouTube Analytics - How to use it?

Essential YouTube analytics metrics and reports

YouTube analytics tools

Youtube Analytics

External Link

Types of YouTube ads

YouTube Channel SEO & Monetization Policies

External Link

Youtube Marketing

Exercise

Linkedin Optimization & Marketing

LINKEDIN - An introduction

LinkedIn Introduction

External Link

Why use LinkedIn?

Difference between Profile, Page & Group

Difference between profile, page, group

External Link

How do I create a good LinkedIn profile

External Link

How to Create a Good LinkedIn Profile?

LinkedIn Analytics

External Link

LinkedIn Analytics

How to get a job through LinkedIn

External Link

How To Report LinkedIn Analytics

Summary and Key Takeaways

Linkedin Optimization & Marketing

Exercise

Website Designing

What is Web Designing?

Key Elements of Web Design

Word Press Settings, Themes & Plugins

PDF

Website Content With Posts and Pages

PDF

Web Hosting & types of Web Hosting Services

Website Designing Basics

External Link

WordPress Dashboard

WordPress Dashboard Overview

External Link

How to Make a WordPress Website

Adding Navigation Menus in WordPress

How to Create a Website with Wix

How to create a website in Wix

External Link

Website Designing

Exercise

X & Pinterest Marketing

An Introduction

Optimize Your X Profile

hashtags use on X

PINTEREST - Account Creation

Post a Pinterest Pin

Carousel Pin On Pinterest

How to create board on Pinterest

Pinterest SEO

X & Pinterest Marketing

Exercise

Local SEO / Business Listing

What Is Local SEO?

How to optimize your Google Business Profile

SEO

SEO Introduction

External Link

SEARCH ENGINE OPTIMIZATION

Types of SEO

What On Page SEO ranking factors should I optimize

External Link

Google Ranking Factors

Top Google Ranking Factors for Boosting Page Ranks

SEO Plugins

What Are Backlinks? & Why Are Backlinks Important for SEO?

SEO Audit

SEO Hats

Keywords

Canonical Tags

How to Implement Canonical Tags

Robots.txt

External Link

Schema MarkUp Language

How to Generate & Test Your Own Schema for Your HTML

Off Page SEO & Its Techniques

External Link

Competitor Analysis

Competitor Analysis tools

Google My Business

List of Tools

SEO

Exercise

Google Ads / Adwords / PPC

What is Google Ads

key concepts in Google Ads

Types of Google Ads & their best practices - I

Types of Google Ads & their best practices - II

Google Ads Terms

Keyword Match Types in Google Ads

Billing Setup

Advertiser Verification

criteria for Advertiser verification program

Google Ads Search Campaign Creation

How to Create a Google Ads Video Campaign - I

How to Create a Google Ads Video Campaign? - II

How to Create a Google Ads Display Campaign?

Create a Google Ads Discovery Campaign

Google Ads / Adwords / PPC

Exercise

WebMaster Tools

Google Analytics

How to Set Up Google Analytics 4

Connecting Google Analytics 4 to your Web Page with Google Tag Manager

Google Analytics Reports

Google Search Console

Google Tag manager Introduction

Google Tag Manager

How GTM works

Impotant components of GTM

URL Inspection Tool

Sitemaps

What Is an HTML Sitemap?

WordPress

Providence - Specialized in Digital Marketing

Course Instructor

Transorze Solutions

19 Courses • 1214 Students

Athulya

3 Courses • 9 Students